About this product
APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result that respects the scalp’s natural balance.
COLOR MAGNET INNOVATION
An innovative system which stabilizes and seals color into the hair structure.
THE HAIR HOLDS ON TO THE COLOR LIKE A MAGNET
Ensure maximum color intensity and a long lasting color result in just 2 steps:
Step 1: Achieve full grey coverage and shine in just 30 minutes by using
the hair color cream with 3 precious oils (argan, avocado and olive)
which act in combination to stabilize the color and repair the hair
structure, while coloring your hair.
Step 2: Increase the intensity and shine with the post color hair
conditioner with hyaluronic acid and honey extract, which moisturizes
hair, creating a protective film that seals the color into the hair
structure and enhances shine in colored hair. Re-apply after 15 days.
The package contains
Hair color cream in a tube, 50ml
Color developer in a bottle with applicator, 75ml
Post color hair conditioner in 2 sachets of 15ml
Disposable gloves
Instruction leaflet
ARGAN OIL
Nourishment & Repair
Argan oil contains an impressive amount of vitamins and nutrients. It restores moisture and shine to dry or damaged hair. It protects the hair from the harmful effects of the sun and environmental pollution and also moisturizes, restructures and protects hair from chlorine found in swimming pools, chemical dyes and styling products like hairspray or gel.
AVOCADO OIL
Nourishment & Repair
Avocado oil is pressed from the fleshy pulp of avocado fruit (Persea Americana). Avocado Oil is beneficial for hair because of its content in monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthens the building blocks of the hair. It also contains vitamin E and B complex.
ORGANIC OLIVE OIL FOR
Nourishment & Revitalizing
Traditionally used to nourish, invigorate and revitalize skin and hair, olive oil also protects from hair breakage and split ends.
ORGANIC HONEY EXTRACT
Hydration & Softness
Deeply hydrates, softens, nourishes and revitalizes the hair and scalp.
HYALURONIC ACID
Intense Hydration
Hyaluronic acid is a natural molecule found in our skin and hair. It acts as a "magnet" that can attract and hold up to 1000 times its weight in moisture. It offers intensive hydration by restoring humidity levels within the skin and hair.
FREE OFF
PDD / AMMONIA / RESORCINOL /
ALCOHOL / PARABENS / PROPYLENE GLYCOL / SLS / MINERAL OIL / SILICONE / FRAGRANCE ALLERGENS
